Direction
Describe the wearer, intended activity, target market and reference silhouette.
DEVELOPMENT & SAMPLING
Turn a product direction into a sample that can be reviewed, discussed and refined.

The company profile includes technical development facilities and a sample room. These spaces form the context for discussing a new silhouette, construction direction and intended market.
The brief should separate the visual reference from the requirements that must be measured or evaluated. Appearance, fit and performance are different review questions.
A PRACTICAL SAMPLE BRIEF
Describe the wearer, intended activity, target market and reference silhouette.
Provide the material direction, sole reference, panel details and proposed size range.
Record feedback in one document, distinguishing appearance comments from measurements and test requirements.
Agree the changes, sample status and remaining questions before discussing a production plan.

Company-profile archive · October 2024. Historic facility photographs; current conditions should be confirmed with our team. Credits ↗
BEFORE WE BEGIN
You can start with annotated references and a clear use case. The team will need to confirm which specifications and development materials are still required.
Production terms, quantities, costs and dates are confirmed separately after the relevant specifications have been reviewed.
LET’S MAKE SOMETHING